This “Danone for Men” ad was part of both an assignment and internal marketing campaign contest at the University-College of Leuven-Limburg. The goal was to create a marketing strategy to promote an unlikely product + demographic matchup. In 2014 the chosen matchup was ‘Danone’ and ‘young adult men’, the challenge coming from yoghurt being traditionally targetted towards women and children. I helped develop, film and edit the commercial that was part of our contest entry campaign.

Watch here:

https://www.youtube.com/watch?v=byAgThvHw_k

- Lorena